|
TELEMARKETING SOLUTIONS
Inbound Solutions
Outbound Solutions
Business-to-consumer
Business-to-business
Free Quotes
Customer Acquisition/Telesales
Activation/Retention
Customer Service/Customer Care
Lead Generation
Surveys
Consulting and Management
Custom Direct Marketing Programs
Specialty Services
Interactive Voice Response Services
Internet Services
Automatic Dialing, Broadcast Messaging, Emergency Notification |
|
| Your major direct marketing alternatives are direct mail, print,
broadcast and telemarketing. Each offers advantages and disadvantages,
but surely a most useful measure in deciding which is best for your
campaign is cost-effectiveness. |
|
| Print and broadcast generally reach the widest audience, but since
much of that is obviously wasted, the cost-per-thousand of prime prospects
will be higher than for direct mail or telemarketing. |
|
| A direct mail piece generally costs less than a phone call. However,
a telemarketing call can answer questions and address particular interests
in a way that no printed material can. Furthermore, its "call
to action" cannot be easily ignored. So telemarketing typically
generates a 6-8 times better response than direct mail. Telemarketing
also obtains immediate feedback for quick analysis and strategy shifts.
Scripts are edited, calling hours modified, offers sweetened, demographic
targets shifted and seasonal variations accommodated-all within days
instead of months. |
| |
 |
| |
|
|
