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| A large entertainment company was starting to sell merchandise and various accessories through catalogs. They had developed some seasonal small-scale catalogs, but the company wanted to start marketing their merchandise year-round, nationwide. They needed a call center to handle the predicted increase in order volume. This company was referred to BizThinker from one of BizThinker's existing clients. They needed BizThinker to set up their project and get it productive, profitable, and running smoothly. They had never before done something of this scale; they were basically starting from ground zero. |
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| Following their proven procedure, BizThinker assigned a client management team to the company's project. A customized program was created that involved a robust computerized product ordering system. The system needed to be versatile, since the client would be consistently producing additional seasonal and sales catalogs. |
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| The main goals of the client were to achieve high revenue per order, low cost per order, and maintain quality customer service. As such, BizThinker endeavored to be creative and aggressive in lowering the costs of the project. To provide quality customer service, customized training and monitoring were instituted. To increase revenues per order, BizThinker implemented an upsell compensation program for their phone representatives. |
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| The results of BizThinker's efforts for this company were, and continue to be, impressive. Since the project began, the average cost of each order has decreased by approximately 40 cents per order, while the average revenue for each order has increased by approximately $30 per order. In other terms, this company has enjoyed a cost decrease of 10% while feasting on a revenue increase of 30%. Any company would love to see these types of numbers. And it was done with no compromise in customer service. In fact, this entertainment company was so pleased with the Inbound service they received from BizThinker, they expanded their own marketing efforts to involve BizThinker's Outbound services. From receiving inbound calls to performing outbound telemarketing calls, this company fully entrusted their customers to BizThinker. |
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